Pernod raises the stakes
01 June, 2012
Pernod Richard is raising the stakes in scotch whisky after a week in which it hosted a ‘Capital Markets Day’ of presentations up at its flagship Glenlivet distillery on Speyside.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
